Television credits don’t get much respect anymore.

They flash past at almost unreadable speeds or they’re crammed into a tiny corner of the screen while trailers flash up for other programmes or an announcer talks over them urging you to keep watching or turn over or watch something else.

Yet credits are important.

They’re important for performers and creative professionals, for whom recognition can be crucial to future work.

And they’re important to many viewers who like to know who they have been watching and who made the programmes they enjoy.

Broadcasters claim that unless they cram credits into the smallest possible space, viewers will turn to other channels. But this only betrays a lack of imagination. Smart, well-designed and engaging credits sequences are far more likely to keep viewers than confusing graphics and shouting announcers.

So join our campaign and help us stop the credits crunch!